The AXE Effect Website
AXE Music
Ford Innovation Website
Ford Sync Website
Orinoco Online
Regus Group
Day in the Life of Africa
ESPN: The Life
Nike: All NYC
Outpost Digital Identity
Road to Paris
IBM Think-a-ma-jig
Operation Agitation
Think Quarterly

the garden

copyright 2006 Angela Fung

Axe Music
Client: Axe
Product: Website, Display Ads, TV Commercials
Date: 2010
Studio: Razorfish
Role: Producer
When Axe launched a new fragrance called Music, the promotion plan included a concert series featuring some of the biggest names in music, playing at small, interesting venues across the country.

The initial assignment was to create an online destination where people could sign up to win tickets. Instead, the client was so taken with the agency team's ideas that the work evolved into an immersive, holistic marketing program including a website, mobile advertising, display, a Facebook contest -- all in five languages -- and five television commercials, both live action and animated.