projects
credentials
online
The AXE Effect Website
AXE Music
Ford Innovation Website
Ford Sync Website
Orinoco Online
Regus Group
broadcast
Day in the Life of Africa
ESPN: The Life
Nike: All NYC
print
Outpost Digital Identity
invitation
diversemedia
Road to Paris
IBM Think-a-ma-jig
Operation Agitation
Think Quarterly

travels
the garden



copyright 2006 Angela Fung


The Axe Effect
Client: Axe
Product: Website
Date: 2010
Studio: Razorfish
Role: Producer
The Axe Effect is an online hub that balances the brand's extensive entertainment assets with a cross-referenced catalogue of their product lines. The site was built for presentation in multiple languages and sales regions, and also neatly matches a brand YouTube channel.